The usual question: is this working?
Social networks give you their own numbers: reach, likes, profile visits. They're useful, but they don't answer the question that matters in a restaurant: how many tables did this bring in? A post with lots of likes might bring no bookings at all, and a low-key story might fill your Tuesday
To find out, you need to connect two things that usually live apart: the post and the booking. That's what each post's own link does. And if someone else runs your socials, your agency or your community manager, it's also the basis for talking about results in numbers rather than impressions
One link per post
When you create a promotion, an event, a Last tables heads-up or a what's new post, we prepare the posts for Instagram, Facebook, X and TikTok, with your photos and the booking link. Every link carries its channel and its piece. Anyone who books from it is logged as having come through that post, on that network
Every approved post comes with its buttons: Download image, Copy text and its link, with Copy link. On X, which allows links in the text, the link goes straight into the text. You, or your agency or your community manager, post them from your own accounts
Once it's up, you tap I've uploaded it. Omakasia doesn't post to social networks or see them, so this button is what lets it tell a post that hasn't brought any bookings apart from one that was never posted at all
Instagram: the QR
Instagram doesn't allow links in a post's caption. That's why post and story pieces carry a printed QR code, and it isn't a generic one: it carries the network and the specific post. Anyone who scans it counts towards that post
The screen also shows you how to complete the route. On an Instagram story you add the Link sticker with the post's link. For a post, the link goes in your profile while the post is running. Anything that comes in through another profile link, such as your usual bio link, shows up separately as From the profile
What it brought in
It all comes together in Bookings › Settings › Social, in the table of posting plans, in the What it brought in column. There you see how many bookings each post brings in, and since every post belongs to a network, you also see what each network brought you
Example · Bistró Nora, a made-up venue in Valencia, posts its Wednesday promotion as an Instagram post and story and on Facebook. Two weeks later, What it brought in shows how many bookings came through each one. Now it knows where to put the effort next time
The question stops being whether social media works in general and becomes which post, on which network, with which offer. That's an answer you can actually make decisions with. No spreadsheets, no asking on the floor: the booking already carries where it came from
And everything that isn't a post
Omakasia automatically recognises people arriving from Google, Instagram, Facebook, TikTok and ads. For everywhere else you put your booking link, there's the Links and QR screen, with a ready-made link for each: Google, Instagram, WhatsApp, email and poster. The poster QR scans reliably from 3 cm across
So every table tells you where it came from: a post, your listing, a poster on the door or a message. Links and What it brought in are part of Marketing, included with Omakasia Bookings at €20 a month. See it on the Marketing page
Venues and people in the examples are made up
See Marketing